CRM development
A CRM should match the way your team sells. We build CRM systems that capture every enquiry — from your website, campaigns, portals and WhatsApp — assign it to the right person and keep them following up until the deal is won or lost.
We also build CRM platforms as multi-tenant SaaS: each company in its own workspace, permissions down to own records, team or everyone, live notifications, payments and AI assistance.
What we deliver
Website forms, ad campaigns, WhatsApp, email and phone enquiries land in one queue, each with its source recorded.
Rule-based or round-robin assignment, reminders, scheduled follow-ups and escalation when a lead goes untouched.
Your own stages, quotations, payments and win/loss reasons, with a clear view of what is likely to close this month.
Message templates and conversation history inside the customer record, so nobody asks the client the same question twice.
Permissions down to own records, team or everyone, plus an audit log of who changed what.
Lead source performance, conversion rates, team activity and revenue, exportable to Excel and PDF.
Conversation summaries, suggested replies and lead prioritisation, with a person always deciding what is sent.
What you get
Who it is for
Enquiries from portals and campaigns, site visits, bookings and payment schedules in one place.
Longer sales cycles with quotations, approvals and several decision-makers.
Education, healthcare and financial services firms that need follow-up discipline.
Industry focus: Real Estate
Technology
Our process
Workshops with the people who will use the system, to capture goals, workflows and constraints.
Processes, data and integrations documented; scope, priorities and success measures agreed.
Technical design, security approach and clickable prototypes you can review before code is written.
Short iterations with regular demos on a staging environment, so feedback arrives early.
Automated and manual testing of critical flows, performance checks and your acceptance testing.
Automated, reversible releases with monitoring and backups in place from day one.
Fixes, updates, monitoring and new features after launch, with documentation for your team.
FAQs
Packaged CRMs work well when your process fits them. A custom CRM is worth considering when your workflow is specific (for example property inventory, broker commissions or approvals), per-user licence costs keep rising, or you need deep integration with your own systems.
Yes. We map your existing fields, clean and de-duplicate records, run a trial import for you to check, and only then migrate the full data set.
Yes. WhatsApp conversations and templates can be connected through the WhatsApp Business Platform or an approved provider, so messages are logged against the right customer.
Yes. We build multi-tenant CRMs where each company or branch works in its own workspace, with its own users, settings and data.
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