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Floating Infotech

Industry: Real estate

Real estate CRM and software development

Property sales run on speed and follow-up. Enquiries arrive from portals, social campaigns, the website and WhatsApp at all hours, and the agent who responds first with the right unit details usually wins. We build real estate CRMs and software that make that response fast and keep every lead moving.

Our CRM platforms are built for this kind of work: multi-team workspaces, permissions down to own records, team or everyone, live notifications, WhatsApp and SMS, payments and AI assistance.

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Business challenges

Problems we are usually asked to solve

Leads scattered across sources

Portal, campaign and WhatsApp enquiries end up in different inboxes and spreadsheets.

Slow first response

Leads go cold while they wait to be assigned or called back.

Inventory out of date

Agents quote units that are already blocked or sold.

Collections and paperwork

Booking forms, payment schedules and reminders handled manually.

Software requirements

Features and modules

Modules are switched on to match your organisation; you only pay for what you need.

Lead capture and assignment

Every enquiry captured with its source, de-duplicated and assigned by project, language or team.

Follow-ups and site visits

Reminders, visit scheduling, visit feedback and next actions for every lead.

Project and unit inventory

Towers, floors and units with availability, pricing and hold rules.

Bookings and payment schedules

Booking forms, payment plans, receipts and automated reminders.

Broker and channel partner portal

Partner registrations, lead protection rules and commission tracking.

Reports for management

Source-wise cost per lead, conversion by agent and project, and collections due.

Automation opportunities

  • Instant assignment of new enquiries with WhatsApp or SMS acknowledgement
  • Escalation when a lead has not been contacted within your target time
  • Payment reminders before each instalment is due
  • Daily summaries for sales managers

Mobile app requirements

  • Agent app for calls, WhatsApp, visit check-ins and notes
  • Unit availability and price sheets in the field
  • Customer app or portal for documents and payment status

AI opportunities

  • Summaries of long WhatsApp conversations before a call
  • Suggested replies and follow-up messages for agents to approve
  • Lead prioritisation based on engagement and budget signals

Integration options

  • WhatsApp Business Platform
  • SMS gateways
  • Website and landing-page forms
  • Ad platform lead forms
  • Property portal lead exports
  • Payment gateways
  • Accounting software

Our process

Implementation process

A predictable, transparent process from the first conversation to long-term support.
  1. Step 1

    Requirements gathering

    Workshops with the people who will use the system, to capture goals, workflows and constraints.

  2. Step 2

    Business analysis

    Processes, data and integrations documented; scope, priorities and success measures agreed.

  3. Step 3

    Architecture and UI/UX

    Technical design, security approach and clickable prototypes you can review before code is written.

  4. Step 4

    Development

    Short iterations with regular demos on a staging environment, so feedback arrives early.

  5. Step 5

    Testing

    Automated and manual testing of critical flows, performance checks and your acceptance testing.

  6. Step 6

    Deployment

    Automated, reversible releases with monitoring and backups in place from day one.

  7. Step 7

    Maintenance and support

    Fixes, updates, monitoring and new features after launch, with documentation for your team.

Estimated project scope

How projects are usually scoped

Every quotation is confirmed after a scoping discussion.

Lead management CRM

Lead capture, assignment, follow-ups and reports for one or more teams.

Sales and inventory platform

CRM plus inventory, bookings and payment schedules for developers.

Full ecosystem

CRM, partner portal, customer portal and mobile apps, delivered in phases.

Related services

Services involved

CRM Software Development

Lead capture, follow-up automation, WhatsApp and reports in a CRM built around your sales process.

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Mobile App Development

Flutter apps for Android and iOS with secure sign-in, offline sync and store publishing.

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Website Design & Development

Fast, SEO-ready business websites with a content admin panel and lead capture.

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Digital Marketing Services

SEO, ads, social, email and SMS campaigns with tracking from click to enquiry.

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AI Software Development

Chatbots, AI agents, document AI and RAG search connected to your business systems.

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FAQs

Frequently asked questions

Can the CRM capture leads from property portals?

Yes, where the portal offers an email notification, export or API. We connect each source and record it, so you can compare cost per lead by portal and campaign.

Does it work for both developers and brokerages?

Yes. Developers usually need inventory, bookings and payment schedules; brokerages focus on listings, leads and commissions. Modules are switched on to match your business.

Can agents use it on their phones?

Yes. Agents get a mobile app or responsive web access for leads, calls, WhatsApp, visit check-ins and notes.

Can it handle both English and Arabic?

We can build bilingual English–Arabic interfaces with right-to-left layouts when your team or customers need them.

Free consultation

Discuss your real estate project

Tell us about your organisation and what you need. We will reply with questions and a suggested approach.

Fields marked * are required. We reply on working days, usually by phone or email.

Tell us what you want to build

Share your idea or problem. We will reply with questions, a suggested approach and an indicative budget.

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